{"id":24875,"date":"2025-08-08T12:33:29","date_gmt":"2025-08-08T12:33:29","guid":{"rendered":"https:\/\/pomirishi.rs\/about-us\/"},"modified":"2026-02-19T21:26:40","modified_gmt":"2026-02-19T21:26:40","slug":"about-us","status":"publish","type":"page","link":"https:\/\/staging.pomirishi.rs\/en\/about-us\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"<h1>ABOUT US<\/h1>\n<p>Welcome to the world of comfort, health, and sustainability! Pomirishi Bamboo was born from a simple yet powerful idea \u2013 to combine nature and comfort in everyday life through bamboo underwear. <\/p>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tCONTACT US<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tSEE ALL PRODUCTS<br \/>\n\t\t\t\t\t<\/a><\/p>\n<h2>OUR STORY<\/h2>\n<p>It all began with a love for nature and a desire to nurture the body in the best possible way. Initially, we focused on intimate care products, but soon realized that care does not end with choosing the right products \u2013 it also includes the materials we wear every day. This led to the idea of bamboo underwear, which offers the perfect combination of softness, hygiene, and ecological awareness.  <\/p>\n<p>In search of the best materials, we discovered bamboo \u2013 natural, antibacterial, and extremely pleasant for the skin. Although we initially considered cotton, research led us to fascinating discoveries about bamboo, which is not only more comfortable but also more sustainable. And so, Pomirishi Bamboo became part of your daily care.  <\/p>\n<h2>OUR MISSION AND VISION<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.pomirishi.rs\/wp-content\/uploads\/elementor\/thumbs\/Untitled-6-qqgsnpojr8bkb4cyzmtrzip8l1kxbm2pqemo56xqtc.png\" title=\"Untitled-6.png\" alt=\"Untitled-6.png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>To provide premium, healthy, and sustainable underwear that enhances the quality of everyday life.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"198\" src=\"https:\/\/staging.pomirishi.rs\/wp-content\/uploads\/2024\/06\/7-1.png\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>To become the leading bamboo underwear brand in the region and beyond, bringing innovative and sustainable solutions to the fashion world.<\/p>\n<h2>OUR VALUES<\/h2>\n<p>Good business is based on clarity, consistency, and respect.<\/p>\n<p>Transparent communication, responsibility towards customers and partners, and commitment to quality build long-term relationships and reputation.<\/p>\n<h3>QUALITY<\/h3>\n<p>If you need additional information, have questions, comments, compliments, or suggestions, we will be glad to hear from you.<\/p>\n<h3>SUSTAINABILITY<\/h3>\n<p>We use bamboo because it requires less water and pesticides than cotton, helping preserve nature.<\/p>\n<h3>HEALTH<\/h3>\n<p>Our products are hypoallergenic, antibacterial, and allow the skin to breathe, providing optimal care and protection for your health.<\/p>\n<h3>TRANSPARENCY<\/h3>\n<p>We are honest with customers \u2013 from the origin of materials to the production process. If you have any problem with the product, we are here to solve it! <\/p>\n<h3>CUSTOMER <br \/>FIRST<\/h3>\n<p>\t\t\t\t\t\t\t\t\tWe believe in honest and open communication. We want you to feel special every time you wear Pomirishi Bamboo. \t\t\t\t\t\t\t\t<\/p>\n<h3>QUALITY<\/h3>\n<p>If you need additional information, have questions, comments, compliments, or suggestions, we will be glad to hear from you.<\/p>\n<h3>SUSTAINABILITY<\/h3>\n<p>We use bamboo because it requires less water and pesticides than cotton, helping preserve nature.<\/p>\n<h3>HEALTH<\/h3>\n<p>Our products are hypoallergenic, antibacterial, and allow the skin to breathe, providing optimal care and protection for your health.<\/p>\n<h3>TRANSPARENCY<\/h3>\n<p>We are honest with customers \u2013 from the origin of materials to the production process. If you have any problem with the product, we are here to solve it! <\/p>\n<h3>CUSTOMER <br \/>FIRST<\/h3>\n<p>\t\tWe believe in honest and open communication. We want you to feel special every time you wear Pomirishi Bamboo. \t\t<\/p>\n<h2>WHY BAMBOO?<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"192\" height=\"195\" src=\"https:\/\/staging.pomirishi.rs\/wp-content\/uploads\/2025\/08\/pecat-kvaliteta.png\" alt=\"\" srcset=\"https:\/\/staging.pomirishi.rs\/wp-content\/uploads\/2025\/08\/pecat-kvaliteta.png 192w, https:\/\/staging.pomirishi.rs\/wp-content\/uploads\/2025\/08\/pecat-kvaliteta-50x50.png 50w\" sizes=\"auto, (max-width: 192px) 100vw, 192px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Bamboo is not only softer than cotton \u2013 it is hypoallergenic, antibacterial, and incredibly breathable. Its cultivation requires less water and pesticides, making it a perfect choice for responsible fashion. <\/p>\n<h3>ABSORBS MOISTURE<\/h3>\n<p>Provides a feeling of freshness throughout the day<\/p>\n<h3>BREATHABLE<\/h3>\n<p>Allows the skin to breathe<\/p>\n<h3>NATURALLY ANTIBACTERIAL<\/h3>\n<p>Prevents unpleasant odors and irritations<\/p>\n<h3>ECO-FRIENDLY<\/h3>\n<p>Grows quickly and requires no harmful chemicals<\/p>\n<h2>HOW DO WE PRODUCE?<\/h2>\n<h3>SEE ALL OUR <br \/>PRODUCTS<\/h3>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"46\" height=\"46\" viewBox=\"0 0 46 46\" fill=\"none\"><path d=\"M45.762 2.78043C45.762 1.4769 44.7053 0.420182 43.4018 0.420181L22.1596 0.420183C20.856 0.420183 19.7993 1.4769 19.7993 2.78043C19.7993 4.08396 20.856 5.14068 22.1596 5.14068L41.0415 5.14068L41.0415 24.0227C41.0415 25.3262 42.0983 26.3829 43.4018 26.3829C44.7053 26.3829 45.762 25.3262 45.762 24.0227L45.762 2.78043ZM2.49081 43.6914L4.15976 45.3604L45.0707 4.44938L43.4018 2.78043L41.7328 1.11148L0.821867 42.0225L2.49081 43.6914Z\" fill=\"black\"><\/path><\/svg><br \/>\n\t\t\t\t\t<\/a><\/p>\n<p>25k<\/p>\n<p>SATISFIED <br \/>CUSTOMERS<\/p>\n<p>Since 2020, we have been creating <strong>bamboo underwear<\/strong> with special attention to quality and ecological standards. <\/p>\n<p>Our production is different because:<\/p>\n<ul>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tWe use only certified materials with OEKO-TEX and other relevant certificates\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tAll materials are tested and verified by Jugoinspekt\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tOur bamboo comes from farms that follow ecological standards\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tThe design is minimalist and adapted to the modern user \u2013 simple, functional, and comfortable\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\tOur models are developed and produced in Serbia, from the highest quality materials and threads. Each piece is created under strict production control \u2014 without compromise in comfort, durability, or skin feel.\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>ABOUT US Welcome to the world of comfort, health, and sustainability! Pomirishi Bamboo was born from a simple yet powerful idea \u2013 to combine nature and comfort in everyday life through bamboo underwear. CONTACT US SEE ALL PRODUCTS OUR STORY It all began with a love for nature and a desire to nurture the body [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24875","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/staging.pomirishi.rs\/en\/wp-json\/wp\/v2\/pages\/24875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.pomirishi.rs\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.pomirishi.rs\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging.pomirishi.rs\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.pomirishi.rs\/en\/wp-json\/wp\/v2\/comments?post=24875"}],"version-history":[{"count":0,"href":"https:\/\/staging.pomirishi.rs\/en\/wp-json\/wp\/v2\/pages\/24875\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.pomirishi.rs\/en\/wp-json\/wp\/v2\/media?parent=24875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}